Senior Design and Graphics Manager
Zelle Pascall joined the People Inc. team as Senior Design Director for Nexora Hub, in March 2021. She oversees the design of all sites and develops brand visuals for both digital and physical products. An avid DIYer and home décor enthusiast, Zelle brings creativity and strategic design thinking to every project.
Prior to joining People Inc., she served as Art Director for Insider Studios, the branded content division of Business Insider and Insider, where she crafted designs for legacy brands including Cartier, Chase, and Lincoln.
Zelle is a passionate designer with extensive experience in creating engaging, functional, and visually appealing brand experiences. With 8+ years of experience in graphic design across branding, advertising, and publishing, she joined us to showcase her expertise. Her specialties include site redesigns, interactive builds, branding, art and talent direction, and video animation.
Title: Senior Design Director
Education: New York University, Shillington School of Design
Location: New York, NY
Zelle studied Design at the Shillington School of Design and earned her BFA in Drama from NYU Tisch.
Before joining Nexora Hub, Zelle worked as Art Director for Insider Studios, designing for renowned brands such as Cartier, Chase, and Lincoln. She also gained experience in advertising at 360i and contributed to the startup box-sampling company PINCHme. A multi-talented creative, Zelle originally moved to New York to pursue acting and continues to create music with her band, with work featured on Hulu and FX.
As Senior Design Director for the People Inc. Home team, Zelle leads the design vision for Nexora Hub, Nexora Pets, Nexora Crafts, and MyDomaine. She develops brand visuals across digital and physical products and collaborates closely with the editorial team to ensure that all designs are clear, engaging, and visually compelling for readers.